Italy and Arab Health 2020: Focus on quality

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A message from the Ambassador of Italy of the United Arab Emirates, Nicola Lener

The 2020 edition of Arab Health is the most important trade fair event in the Middle East and North Africa (MENA region) for companies and healthcare professionals, it will kick off in Dubai at the Dubai World Trade Center. Arab Health has always presented the latest innovations in the healthcare sector and is the ideal place to develop relationships with customers from all over the world. This year, more than 4000 exhibiting companies and 55,000 participants from 159 countries are expected, including Italy. What attracts Italian companies to participate and what opportunities can be provided? What is the support from the institutions for companies wishing to enter the Gulf Area market? During his interview, these were a couple of questions that were raised to Nicola Lener, the Italian Ambassador of the United Arab Emirates.

"Arab Health is a platform of extraordinary value - stated the Ambassador because it offers great opportunities to companies and healthcare professionals who want to strengthen their presence or make their skills known in a growing market ". The Italian Government will assist Italian companies wishing to enter the Gulf Area market, in addition the Agency for the Promotion Abroad and the internationalization of Italian Companies (ICE) will also extend its support, adds the Ambassador. The aim is to enhance our strengths in the healthcare and pharmaceutical sector, especially by focusing on innovation. In fact, we intend to organize a series of meetings dedicated to highly innovative sectors where there are great opportunities to be explored and made known ". The Ambassador concludes the interview with a message to Italian companies that would like to participate in this important trade fair event, suggesting to focus on the excellence and quality of the Italian product when entering this market, quoting, “ the Emirates holds a competitive platform with an important purchasing power that requires medium and long term investments ."

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